How SUNDEK Supports Our Authorized Contractors

Job Leads

It's cliche for companies to just promise leads. You've heard that promise before. That's why we're sharing the actual results for our contractors in 2023:

  • Contractor Locator views on - 18,234
  • Phone calls from potential customers – 3,856
  • Form submissions from potential customers – 3,502

We are committed to be the leader in generating leads for our contractors via online marketing. Now, that commitment is stronger than ever. Here's what we're doing to deliver on our promise:

  1. Updating our website ( with new or expanded content weekly. Each piece of optimized content acts like a marketing agent to bring in more prospective customers.
  2. Optimizing our website to increase views. The energy we put toward SEO (Search Engine Optimization) is unparalleled. The same company that optimizes and (over 20 million visitors per year) optimizes our website.
  3. Building and adding to Best Practice Guides and Style Guides that consumers and builders can refer to for their projects, helping SUNDEK stand out in the industry.

In addition to the work on our website, here are other ways we support our Authorized Contractors:

Superior Products

Recognized as a market leader and continuous innovator, SUNDEK® pioneered the decorative concrete industry, and our products have a proven track record dating back to 1970. To meet the needs of commercial and residential customers, we have assembled a broad array of high-quality products, including interior and exterior solutions—some of which we manufacture, distribute, and install, and others that we simply distribute, both on an exclusive and non-exclusive basis.

Always ahead of the curve, we are constantly developing new products and applications. The SUNDEK portfolio of products and services includes:

  • Stamped, custom hand-troweled, and spray-textured systems
  • A variety of stains, sealers, epoxy, and polyaspartic coatings
  • Protective solutions with waterproofing
  • Concrete restoration and repair

Our constantly growing line also includes SUNDEK® and Americoat, and covers a wide range of surfacing needs.

Exceptional Testing Procedures and Warranties

SUNDEK is one of the few deck coating materials to receive widespread public approval in all climate conditions. SUNDEK is subject to rigid quality criteria for application and is one of the preferred coatings to be approved by testing authorities and specified by leading architectural firms and national account managers. Unlike others, we conduct many different climatic zone tests, ensuring that our products work well in warm and freezing temperatures. The SUNDEK warranty literally offers the best guarantees in the industry and that is a key differentiator for our customers.

Superior Specialized Training

SUNDEK offers specialized field training on products, installation, and best practice techniques, all designed with the contractor's needs in mind.

Best of all, there is no charge for our authorized contractor training.

  • Product installation & field training
  • Sundek University/Academy online training
  • Contractor field and technical support
  • Nationwide installation support

Hear what our Authorized Contractors have to say:

Hear about the onboarding experience of becoming an SUNDEK Authorized Contractor.

This father son duo became part of the SUNDEK team over 35 years ago.

Big Red Decorative - Kevin & Beth Discuss Working With Sundek

Watch more testimonials

Contact Us to Get Started


Sundeck Products USA Inc.
616 E. Avenue J
Grand Prairie, TX 75050

Is SUNDEK Right for You?

No matter what stage your business is in, SUNDEK is positioned to help you become successful in our program.

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I want to start a business and need... I have a contracting business and want to add Sundek to... I'm in the decorative concrete business, and am interested in aligning with Sundek to get... I'm an investor and want to invest in a Sundek dealership because I want a...
Start-up assistance Expand my product offering True geographic and product exclusivity High growth market within one of the world's largest industries
Someone to teach me the business Maximize my workforce More operationally efficient and profitable Nationally recognized brand with a strong sales and marketing engine
Immediate revenue Increase revenue generated on each sales call and sell more to the same customer Help with my office work that I don't currently have Leadership team made up of industry thought leaders and experts with 40 years of proven results
Help securing my first customers Establish myself with a national brand Access to additional temporary or permanent labor sources Superior product and operational excellence with systemized customer acquisition
To outsource to the admin/office work that I don't like to do Take advantage of national lead generation for commercial projects Volume purchasing on products, insurance, advertising, and more Proven business model with rapid growth and consistent profits year over year

More Information About What Our Authorized Contractors Get

Here's more about what we offer program.

Relationship Management (CRM) Tools, and Lead-Generation Assistance

These comprehensive support services allow you to focus on growing your decorative concrete business and realize your goals.

Financial Models and Reporting Assistance

We assist our contractors with managing the financial part of the business. We do this by providing:

  • Standardized charts of accounts
  • Target profit and loss statements
  • End-of-year annual reporting if desired

Utilizing this information and service within your exclusive territory protects your investment now and well into the future.

The Model Authorized Contractor Business System

When you become a SUNDEK contractor, we’ll give you the road map for success. We provide benchmarks such as:

  • The standard number of square feet per job
  • The typical number of leads required to produce a given number of jobs per year
  • The number and types of personnel necessary for the size of your business
  • The quantity and type of marketing materials needed to produce a certain number of leads

The Annual International SUNDEK Convention: An Opportunity to Learn from the World’s Best

Every year, all SUNDEK contractors have the opportunity to meet, train, learn, and share ideas with one another on everything from products to management to current trends. Industry experts and business specialists are invited to help you manage and grow your business. Our Awards Banquet is a can’t-miss event where the best in the industry get rewarded for their hard work.

The SUNDEK Story

Why Are We Industry Leaders?

Founded in 1970 by three brothers in Southern California, SUNDEK originated as a family business and has grown to become an internationally recognized leader. The basic technology of combining Portland cement, silica sand and plastics as a repair and maintenance procedure for large, existing concrete projects has been used for more than 70 years. However, SUNDEK reformulated the central premise of this technology to create a coating that could be applied as a remodeling finish over existing concrete surfaces.

A few years later, the company added a breathable-finish coat process to facilitate ease of cleaning and repairability, which brought a maintenance aspect to our business, and is one of the keys to the success of our process. The family of SUNDEK coatings was later further expanded to include SUNDEK® Masonry Effects, giving us unlimited design capabilities—and the demand for our products increased dramatically.

In the early 1980s, SUNDEK management created the SUNDEK Authorized Contractor program. Founded on a strong commitment to each contractor, this initiative was launched based on a set of distinct premises, including the provision of an exclusive geographic area to each contractor. This allows every contractor to sell and install SUNDEK with strict quality control of the application process, and without the worry of direct competition from other contractors.

The ‘90s brought innovation in the form of various effects to enhance the capabilities of our existing systems. Custom Scoreline Effect was a game-changer, as we developed a process to incorporate cracked concrete into a custom pattern of nature-made and hand-made scored designs to camouflage the cracks. This concept of working with the elements resulted in SUNDEK Aggregate Effects: multiple dots of colors applied to the surface to help hide dirt and debris and provide a maintenance-friendly surface.

The new millennium continues SUNDEK’s reputation as THE concrete coating of choice. We use that reputation to introduce our expanded system offerings such as our garage floor epoxies and more. Today, SUNDEK is owned by parent company The Coatings Group, and proactively focuses on contractor development, training, and support because we realize that our success depends on yours. We gladly offer all our resources, experience, knowledge, and training to help you realize your financial objectives.

SUNDEK Resources


See our coatings and stains at residential and commercial properties.

View Pictures


View the wide range of color options and brochures available through our various systems.

View Color Charts & Brochures


We partner with architects and builders to deliver commercial and industrial projects.

View Commercial Contracting Network


See outstanding SUNDEK projects from contractors across the country.

View Award Winning Projects


Useful tips to design and run your projects smoothly.

View Style & Best Practice Guides


Find design cut sheets, system guides, tech-app sheets, specifications and more.

View Architect/General Contractor Resources

Contact Us